How to Create a Digital Marketing Plan to Grow Your Business

Create a Digital Marketing Plan to Grow Your Business

Want to know what goes into a digital marketing plan? Today we’re going to talk about how to create a Digital Marketing Plan for your business.

Create a Digital Marketing Plan to Grow Your Business

Before you make your digital marketing plan, it helps to take a good look at your brand. Ask yourself what makes your brand unique, what tone for the voice you want to use, and what your core message is. Your answers can help form a foundation for what you want your marketing to achieve. Next, figure out what types of people you’re trying to sell to. Consider demographics like age, gender, and location, But also more subjective Qualities like interests, attitudes, and opinions. Think about the best places to reach your target audience online,

Whether that’s social media, websites they like to visit, or keywords that they’re searching.

Define Your Goals

Next, decide what you want your digital marketing to accomplish. For example, you want to boost sales, improve brand awareness, or appeal to a new audience. Think about what you to do make your goals a reality. If you trying to appeal to a new audience, you might need to take new photos, Update your product description, and create a new ad campaign. Once your goals and action are mapped out, Make sure your marketing channels are all updated and working at full capacity.

Optimize Your Website

Start with your website’s user experience. Think about your customers’ journey as they interact with your site. Identify things you can do to improve, whether it’s how you organize your products, the information you give customers, or your checkout process. Remember to make sure your website looks good on mobile devices. Tools like Google’s mobile-friendly test can help you check. Using Google Analytics can tell you what keywords lead people to your site. So, you can adjust your page titles and copy to feature these.

This search engine optimization, or SEO, will improve your organic search results.
If you have the budget, you can use these same keywords to run search ads. That will help attract more site visitors. A service like google ads can help you set a budget and figure out if search ads are right for you.

Engage With Your Audiences on Social Media

You can use Social media to make posts, create conversations, and reply to your audience’s comments and questions. You might consider if social media ads and promoted posts are right for your business. Before you run any ads, be sure to figure out what your ad will say, who you’ll be targeting, what action you want to people take, Whether your ads will be update and change, and how you’ll measure your results.

Creating Content

Think about if there’s content like blog posts or YouTube videos. That you could create to entertain or inform your target audiences. Decide who will create it, what they’ll create, where it’ll be posted, and how you’ll promote it.

Email Marketing

With email marketing, you can promote your content, send a newsletter, or release information about a sale or special offer. Emails should always be useful, timely, or interesting, and should be sent at a regular pace. You can use your other marketing channels to drive sign-ups for your email list by offering exclusive deals and information. The more your marketing channels work together, the better. When updating and optimizing any channels, Think about how your audience moves from one to another. For example from your social media page to your website.

Create Your Google My Business Profile

If your business has a physical location or service area, creating a Google Business profile will help you show up on Google search and maps. There, you can display your hours, share photos, let customer leave reviews. For more on that check out our video “How to get found on Google search and Maps

Plan Your Schedule

Finally, you’ll want to create a schedule of the next steps and assign responsibilities. Your schedule can include things like when you want to write and send certain emails When you want to make social media and blog posts, and how often you need to monitor and adjust your ad buys. Decide who on your team should be Responsible for doing each step. If you can’t run parts of your digital marketing internally but have the budget, one option is to work with a digital marketing agency. If you work with an agency, you’ll need to teach them about your brand identity and goals and work with them to establish your schedule and the actions you want to take to grow your business.

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